En conferencia de prensa, el Centro Comercial e Industrial de Cerro Largo realizó el lanzamiento de la campaña “Dale Vida a Cerro Largo” que la institución reeditará este año.
El principal objetivo de la movida es promocionar al comercio local, organizando sorteos mensuales que comenzarán a fines del mes de marzo y finalizarán en diciembre con un premio mayor de un auto 0 km.
La presidente de la gremial empresarial Mariela Moura, consultada por Atlas, aportó otros detalles: “estamos en el segundo año de la campaña Dale Vida a Cerro Largo, compra local, y la idea es regalar un auto, como lo hicimos el año anterior, para apoyar al comercio local pero además todos los meses, gracias a la donación de nuestros socios, vamos a estar sorteando cinco premios mensuales por cada cupón que resulte favorecido en el mes, es decir van a haber 12 sorteos con cinco premios en cada mes y lo más importante es que los cupones van a ser acumulables para participar del sorteo, a fin de año, por el auto”, manifestó, comentando que aún no se ha definido la fecha del sorteo final ya que dependerá de la realización del tradicional Shopping a Cielo Abierto que organiza el Centro Comercial y que, por motivo de la pandemia, el año pasado no se pudo concretar: “generalmente es ahí que nosotros tratamos de hacer el broche final con el sorteo del auto pero este año todavía no tenemos planificado qué día se haría, siempre lo hacemos los 23 de diciembre pero vamos a esperar para ver qué pasa con el tema sanitario, cómo sigue avanzando la pandemia, si podemos hacer un Shopping con la participación de todos o tenemos que hacer algo más restringido, en definitiva va a haber un Shopping pero con otras características tal vez porque los socios lo piden y nosotros este año, si Dios quiere, vamos a trabajar para que sea un instrumento más de ventas y que el comercio local se vea beneficiado”, puntualizó.
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